Why We Built Elareo
Rishabh Sharma
Every new agency writes a launch post, and most of them sound alike. So we'll keep ours simple. Here's why we started Elareo, who's behind it, and what you can expect if you work with us.
It Started With One Question
Since 2021, our team at Fortheye has been building apps, websites and software for startups and businesses across India. Across many client calls, one conversation kept coming back.
A founder would get their product built. It looked good and worked well. Launch day came and went. A few weeks later, they'd call us with a quieter question: "Nobody's using it. What do we do now?"
Some of them had already paid an agency that sent monthly reports full of impressions and reach, but very few real customers. Some had tried running Meta ads on their own and burnt through their budget in ten days. Others simply didn't know where to begin.
So we started helping a few of these clients with marketing ourselves. For Flosse, a retail and franchise brand, we built their inventory management software, and then went on to build their online presence and run campaigns to grow their sales and franchise network.
Work like that taught us something simple. Building a good product is only half of it. Getting people to find it, trust it and pay for it is a whole job on its own.
That job deserves its own team. That team is Elareo.
Where We Come From
Elareo isn't starting from zero. We're part of Fortheye, a product studio based in Noida, and a lot of what we know comes from there.
Fortheye started in 2021 with a simple idea: build products as if they were our own. Since then, we've grown into a team of more than 20 people across design, engineering and growth, and together we've built over 80 digital products for startups and businesses. Most of our clients stay with us long after their first project, which is why our client retention sits at 98%, and why we hold a 4.7 rating on Clutch.
Along the way, Fortheye joined NVIDIA Inception, started working with AWS as a regional partner and Razorpay as a financial partner, became ISO certified, got registered under Startup India and MSME, and was featured on YourStory.
One project we often talk about is BharatRYD, a carpooling app that connects riders and drivers across India. It went from idea to launch in just 8 weeks, crossed 10,000 installs and holds a 4.6 rating on app stores.
We share these numbers for one reason. When you work with Elareo, you aren't hiring a small new agency with nothing behind it. You're getting a marketing team backed by people who have built, launched and grown real products for years.
What 80+ Products Taught Us About Marketing
Ads can't fix a weak website. If your site loads slowly or your checkout confuses people, spending more on ads only means paying for more people to leave. We've seen it happen many times. So before we spend a single rupee of your budget, we look at where people are dropping off.
Steady beats viral. Everyone wants one post that blows up. In our experience, businesses that grow are usually ones that show up consistently, week after week, with something useful to say.
Every business is different. A clinic in Lucknow and a D2C skincare brand in Bengaluru can't follow one template. What works depends on who your customers are, where they spend time online and what makes them trust someone.
Numbers should mean money. Likes and followers feel nice. Enquiries, bookings and sales pay salaries. We'll always tell you which numbers actually matter for your business.
What Elareo Does
Performance marketing. Google and Meta ads planned around your budget, with clear targets for leads and sales.
SEO and local search. Helping people find you on Google, whether they're searching for your product or for a shop "near me."
Social media. Instagram, Facebook and LinkedIn handled properly, with content made for your audience instead of generic templates.
Content and branding. Blogs, videos, brand voice and messaging that sound like you.
Landing pages and conversion. This is where Fortheye's design and engineering team comes in. If something on your website is stopping people from buying, we can fix it ourselves instead of sending you to another vendor.
How We Work With You
We start with a conversation. A 30 minute call where we understand your business, your customers and what you've already tried.
Then we look closely. We check your website, your social pages, your ads and your search presence, and tell you honestly what's working and what isn't.
You get a clear plan. A 90 day plan with goals you can measure, so you always know what we're doing and why.
We report in plain language. No 40 page decks full of jargon. Just what happened, what it means and what we'll do next.
Who We'd Love to Work With
Startups that have launched a product and now need their first few thousand customers. D2C brands that want to grow beyond friends, family and word of mouth. Local businesses like clinics, coaching centres, restaurants and retail stores that are good at what they do but hard to find online.
And if you've built your product with Fortheye, working with Elareo means your marketing team already understands your product inside out.
A Note From Our Founder
Elareo is a new name, but this work isn't new to us.
At Fortheye, I've seen great products struggle simply because nobody knew they existed. Elareo is our answer to that.
My promise is simple. We won't sell you anything your business doesn't need, and if something isn't working, we'll tell you before you ask.
If that sounds like a team you'd like to work with, I'd love to hear from you.
Rishabh Sharma
Director, Elareo · Founder, Fortheye
Every new agency writes a launch post, and most of them sound alike. So we'll keep ours simple. Here's why we started Elareo, who's behind it, and what you can expect if you work with us.
It Started With One Question
Since 2021, our team at Fortheye has been building apps, websites and software for startups and businesses across India. Across many client calls, one conversation kept coming back.
A founder would get their product built. It looked good and worked well. Launch day came and went. A few weeks later, they'd call us with a quieter question: "Nobody's using it. What do we do now?"
Some of them had already paid an agency that sent monthly reports full of impressions and reach, but very few real customers. Some had tried running Meta ads on their own and burnt through their budget in ten days. Others simply didn't know where to begin.
So we started helping a few of these clients with marketing ourselves. For Flosse, a retail and franchise brand, we built their inventory management software, and then went on to build their online presence and run campaigns to grow their sales and franchise network.
Work like that taught us something simple. Building a good product is only half of it. Getting people to find it, trust it and pay for it is a whole job on its own.
That job deserves its own team. That team is Elareo.
Where We Come From
Elareo isn't starting from zero. We're part of Fortheye, a product studio based in Noida, and a lot of what we know comes from there.
Fortheye started in 2021 with a simple idea: build products as if they were our own. Since then, we've grown into a team of more than 20 people across design, engineering and growth, and together we've built over 80 digital products for startups and businesses. Most of our clients stay with us long after their first project, which is why our client retention sits at 98%, and why we hold a 4.7 rating on Clutch.
Along the way, Fortheye joined NVIDIA Inception, started working with AWS as a regional partner and Razorpay as a financial partner, became ISO certified, got registered under Startup India and MSME, and was featured on YourStory.
One project we often talk about is BharatRYD, a carpooling app that connects riders and drivers across India. It went from idea to launch in just 8 weeks, crossed 10,000 installs and holds a 4.6 rating on app stores.
We share these numbers for one reason. When you work with Elareo, you aren't hiring a small new agency with nothing behind it. You're getting a marketing team backed by people who have built, launched and grown real products for years.
What 80+ Products Taught Us About Marketing
Ads can't fix a weak website. If your site loads slowly or your checkout confuses people, spending more on ads only means paying for more people to leave. We've seen it happen many times. So before we spend a single rupee of your budget, we look at where people are dropping off.
Steady beats viral. Everyone wants one post that blows up. In our experience, businesses that grow are usually ones that show up consistently, week after week, with something useful to say.
Every business is different. A clinic in Lucknow and a D2C skincare brand in Bengaluru can't follow one template. What works depends on who your customers are, where they spend time online and what makes them trust someone.
Numbers should mean money. Likes and followers feel nice. Enquiries, bookings and sales pay salaries. We'll always tell you which numbers actually matter for your business.
What Elareo Does
Performance marketing. Google and Meta ads planned around your budget, with clear targets for leads and sales.
SEO and local search. Helping people find you on Google, whether they're searching for your product or for a shop "near me."
Social media. Instagram, Facebook and LinkedIn handled properly, with content made for your audience instead of generic templates.
Content and branding. Blogs, videos, brand voice and messaging that sound like you.
Landing pages and conversion. This is where Fortheye's design and engineering team comes in. If something on your website is stopping people from buying, we can fix it ourselves instead of sending you to another vendor.
How We Work With You
We start with a conversation. A 30 minute call where we understand your business, your customers and what you've already tried.
Then we look closely. We check your website, your social pages, your ads and your search presence, and tell you honestly what's working and what isn't.
You get a clear plan. A 90 day plan with goals you can measure, so you always know what we're doing and why.
We report in plain language. No 40 page decks full of jargon. Just what happened, what it means and what we'll do next.
Who We'd Love to Work With
Startups that have launched a product and now need their first few thousand customers. D2C brands that want to grow beyond friends, family and word of mouth. Local businesses like clinics, coaching centres, restaurants and retail stores that are good at what they do but hard to find online.
And if you've built your product with Fortheye, working with Elareo means your marketing team already understands your product inside out.
A Note From Our Founder
Elareo is a new name, but this work isn't new to us.
At Fortheye, I've seen great products struggle simply because nobody knew they existed. Elareo is our answer to that.
My promise is simple. We won't sell you anything your business doesn't need, and if something isn't working, we'll tell you before you ask.
If that sounds like a team you'd like to work with, I'd love to hear from you.
Rishabh Sharma
Director, Elareo · Founder, Fortheye
