project overview
Coupon Bunch is an online coupon and deals platform that helps shoppers save on every purchase. It brings together verified coupon codes and live offers from popular brands across fashion, food, electronics and lifestyle in one place. With a growing network of brand partners, Coupon Bunch needed a steady flow of deal-hungry shoppers who would visit, engage and convert. It partnered with Elareo to scale that growth through performance marketing.
the challenge
Coupon platforms only succeed when shoppers click through to a partner brand and complete a purchase. Deal-seekers browse quickly, compare offers across several sites and leave just as fast, so attracting traffic wasn’t enough on its own. The challenge was to bring in high-intent shoppers at a low cost, keep them engaged with relevant offers, and turn that engagement into sales that delivered a profitable return on ad spend.
results & impact
849K+ Interactions
5x Average ROAS
94.9% Engagement Rate
The campaigns generated more than 849,000 interactions and delivered an average 5x return on ad spend, so every ₹1 invested brought back ₹5. With a 94.9% engagement rate, nearly every visitor actively explored offers instead of bouncing, which shows the campaigns were reaching genuinely interested shoppers rather than passive clicks.
conclusion
Coupon Bunch shows how sales-focused campaigns can turn a deals platform into a profitable growth engine. By matching timely, high-value offers with high-intent audiences and optimising for purchases instead of traffic, we helped Coupon Bunch attract shoppers who engage and convert. We continue to scale the platform’s performance alongside the Coupon Bunch team.
